Digital Marketer since 1995, specializing in customer insights and engagement
My objective is to help you understand your customers' needs and how your products or services can fulfill those needs.
Resume available upon request
Highlights
Involved with the development of 200+ Web sites for Fortune 500 companies including: AARP, Aetna, AstraZeneca, BMS, FujiFilm, Heinz, Johnson & Johnson, KPMG, PCMag, Philly.com, PNC Bank
Identified consumer insights in for clients in Beauty, Education, Food, Financial Services, Healthcare, Media, Policy Research, Software, and e-Commerce
Uncovered and applied consumer insights to a variety of experiences for brand sites, corporate sites, intranets, loyalty programs, sales force training, non-profit organizations, practice management and political campaigns
Designed and managed over 40 research projects, interviewing over 300 participants in one-on-one sessions with a range of techniques
Provided strategy for dozens of new business opportunities
Developed User Scenario documentation which has become part of the curriculum at University of Baltimore Information Architecture class
Presented at multiple universities and associations, including:
University of Baltimore, Temple University, University of the Arts
PhillyCHI User-centered Design: Keeping it Real (see VIDEO OF PANEL)